Empowering Your Marketing Success

We help small and mid-sized technology organizations manage strategic and operational gaps by delivering high-impact work that fills the pipeline, increases revenue, and improves customer retention.

Outcome-Based Services Executed with Proven Playbooks and Frameworks

Marketing Strategy & Planning

We help develop marketing plans aligned with corporate objectives including GTM strategy, ICP and persona analysis, branding and messaging, and customer advocacy. Tactical planning includes content plans, digital campaigns, budget review, vendor strategy and KPIs.

Fractional & Interim Leadership

If your organization is growing or just beginning to allocate resources toward marketing, we can step in and help you meet your goals. From creating marketing strategy, to hiring talent, to executing programs, we focus on driving results in the areas you need most.

Market Research & Analytics

We provide flexible market research offerings based on our clients’ needs, covering all aspects of the customer and/or investment lifecycle, including market validation, surveys, messaging and campaign A/B testing, ideal client profile analysis, and product roadmap testing.

Driven by Expertise

25+

Years of
Experience

100+

Successful

Projects

50+

Playbook

Frameworks

20+

Years HR Tech Experience

Testimonials

"Ellen helped us to take our customer marketing efforts to the next level, optimizing our strong customer relationships and equipping the sales team with powerful tools to help build the pipeline.”

Karl Florida
CEO, Cforia

GET IN TOUCH

Let’s Collaborate

Reach out for more information and to schedule a discovery call. We're here to address your inquiries, explore collaboration opportunities, and showcase relevant work.